• 30
    nov
    2011
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    55 Comentários

Grifes lançam roupas para ajudar o Rio de Janeiro

A ação Vista essa Causa é idealizada e coordenada pela equipe da Rádio Ibiza, que faz parte do movimento Rio, Eu Amo Eu Cuido, que tem como objetivo principal mostrar aos moradores a importância dos pequenos atos na conservação da cidade do Rio de Janeiro.

Com isso, várias marcas se uniram para a ação que terá peças de roupas exclusivas, lançadas no dia 1º de dezembro.

A ideia é conscientizar os cariocas e turistas a não jogarem lixo nas ruas, manter os cruzamentos livres, limpar as praias, dentre outras coisas.

Ao todo são 35 grifes participantes de todo o país, entre elas estão: Maria Filó, Checklist, Dress to, Enjoy, Essencial, Farm, Folic, Lenny, Verve, Via Flores, Via Mia, Wollner etc. A renda será revertida para o movimento.

Imagem: http://virgula.uol.com.br/

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